Form
This advert is a real issue which is in an animation form, it is in a animation form because it is aimed at many different people, the reason it is in a kind of animation form is so it can appeal to more than just one type of audience. For example if children were at home and the advert came on TV a tea time then the parents wouldn't really have a problem with their children hearing it because it is made suitable for all ages because it is being put across in a soft humorous way which the children will be able to understand and the parents have a good guideline from how to explain it to their children.
Style
This NSPCC advert is a humorous, dramatic advert. There are many reasons i have labelled this advert in that type of style. One reason the advert is humorous is because it is targeted at young children, and it also needs to be suitable to be on TV at all times such as morning, evening and night. By making the advert humorous it allows the children to have a much better understanding of it, because it is cartoon like, which means it is much simpler for the children to understand, instead of a big complex advert using different things etc..
Codes and Conventions
In this advert there aren't many different camera angles because the advert is in an animation form and isn't real footage, but if there was things such as different shots and angles what the advert focused on they would be more focused on the boy's face this is most likely to show the emotion and the scare in the little boys face, they do this to emphasise how doing something like this can effect you. Another thing that is focused on in this advert are the people who are in the school and on the bus and also in the classroom who shout 'i saw your willy' this advert might be in an animated format but they focus on the people shouting because it they want to emphasise what will happen if you do this and what people may do.
There are many things of the iconography of this advert one being a phone, the camera phone is included in this advert because that is what many young people have, and that would be how the image was transported to other people, another part of the iconography in this advert was the school and the school bus, this is put in place because when things like this happen it is normally within a school, and a lot of teenagers are put into the situation.
Techniques
This advert is to show need for safety and security, it is put in place to give the emotional message of fear, they show this on the advert so the children will then understand what happens when they do something like this, fear is put in place to teach the children to steer away from doing this and to give them the knowledge and understanding of the consequences.
Characteristics of products or services
The benefits offered in this advert are raising awareness to children and parents around the world that little things done for fun can lead to major consequences that may effect a child not just for a short period of time but for their whole lives. The advantages that this type of service has over similar ones is that it is a global and well recognised by thousands of people especially in the UK this makes it easier for viewers to connect with the advert as it is a well publicised. The unique selling point in this advert is the use of repetition "i saw your willy", they have done this as it gets viewers to remember the advert long after it has finished. Another unique selling point would be the boy as he is a main feature within the advert, the camera situates itself on him throughout as they want the audience to see everything and emotion that he goes through for the emphasis of bullying.
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