logo names

These are some names i have come up with for my product which will be an energy drink. 

Advert proposal

Proposal

Format and medium:
A short 30 advert for an energy drink which will be advertised on all media platforms, which will be published during sny time in the day and suitable for all trypes of ages mostly from 16 onwards as its an energy drink, and this advert will abide by all the rules and regulations and will not upset and offend anybody.

Sector:
The sector in film advertising: my product will be advertised on billboards, posters, magazines, and it will also be shown on television as an adver. This type of advertising is good as it will allow most people to witness it because it is accesable for everyone with many different media platforms, especially with it being on the television, as it isnt just a still image it is a moving advertisement which will attract more peoples attention.

Working title:
The title of this advert will be 'stamina' which will also be the name of my product, and the tag line will be 'for heavy work outs' i found this name by researhing a lot of sporty words and this is the one which stood out the most. The name of my product links into the product as they are both sporty, and stamina is rather a sporty word. I came up with this word because it is rather a dominant and strong word which gives connotations of energy, and i came up with the tag line because it emphasizes the drink gives you energy and is also for work outs, which links in with the footage which will be taken place in my advert.

Genre:
The genre of my advert will be sporty as i am filming and placing the advert in a gym  to promote the advert in a way which sport comes across when you buy the product. I have picked sporty as my genre because i think it is a good way to buy it, as it links in with the energy and it is a good way to get it across to people who need energy, because the people who mostly need a lot of energy are the ones who play a lot of sport, therfore these viewers can relate to what they want.        

Intended audience and age:
The intended audience for my advert will be the ones who participate in a lot of sport, the reason being is because they need a lot of energy to participate in sport and this is what the drinks offers you, i have chosen this target audience because most energy drinks that already exist are mostly targeting this type of audience.
The intended age for my advert will be 16+ the reason for this is because most gyms dont allow people under the age of 16 in to do a work out, as the machines can be rather dangerous, i have also done it for this age because people under the age of 16 arent normally allowed to buy energy drinks in shops.
The gendre for this advert can vary from males to females, because both gendres participate in a lot of sport and both gendres attend the gym to do workouts.

summery of contect:
The storyline of my advert is mostly focused on a male participating in a work out at the gym, There are different types of shots which are included wihtin this adverts, the camera focuses on the boy and his workouts and his muscles. at the end of the advert the logo appears on the screen and the tag line gets said 'for heavy workouts' this makes the viewers that this drink is mainly for people who focus on sport.

Summery of style:
The advert will look very bold and fast pase, it will be taking place in a gym with a lot of machinery for example, weights, pull up bars and many more, this creates a fast pase, energetic scene, and it will make the audience feel as if they have been drinking the drink from watching the advert.

Legal and ethnical consideration:
My advert will not upset any social groups or religions it will abide by all ASA standard cap code regulations for advertisements such as, the advert will not cause harm or offence it will not cause loudness of the tv, shock or tactics amd photosensive epilepsy. The advert will be able for everyone t watch and will not cause scare or harm to the younger childern or the older generation, it will have apropriate imagery and music, all of my recordings are all self recorded and arent copied, the music i will be using is 'sweet sensation-chase and status'.                    

money supermarket advert analysis

Structure:
This advert is in the form of humour and realist narrative it is in this type of form because the advert is wanting to attract the audiences attention by having a man walk down the street in high heels and woman's shorts. It is a realise narrative because it is in a real world situation of him walking down the street

Advertising standards (ASA)

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. 
The Advertising standards Authority is in place to ensure the adverts are suitable and responsible for the television at all times, the ASA ensures nobody can be offended by different adverts that are on the television. 
A CAP code are the many different rules for advertising, there around 30 different categories which are all looked on very closely to ensure that everything what goes on the television is suitable for the many different viewers. As you can see below these are all the different categories within this which ensure nobody is offended by different advertisements, The latest one being about E-Cigs. 

                        

As you can see there are many different rules within the CAP code, one being the newest one that has recently been introduced, E-Cigs it has many rules within the one rule itself, for example rule 33.3 is 'Advertisements must contain nothing which promotes the use of a tobacco product or shows the use of a tobacco product in a positive light. This rule is not intended to prevent cigarette-like products being shown'. They have many different rules like this, the reason they have this rule in place is because smoking is bad for you, therefore it shouldn't be advertised as a good thing because it may influence people to smoke. 

Here are a selection of adverts that have either been ban or tested against different rules and been complained about, These adverts can be banned for many different reasons, some could be because they wasn't meeting the right rules and couldn't change the advert itself, or maybe they have offended people and they have complained about a certain advert which has then had to be taken down. 

For example one of the adverts that has been reported is a burger king advert back in 2010, 'Two viewers objected that the ad was misleading because they believed the chicken burger sold in Burger King stores was significantly smaller than the one shown in the ad. The complaint was ‘upheld’ after the ASA went to Burger King and bought some of the burgers; we then photographed them in the hands of an average sized man for comparison and found the burgers were indeed smaller than advertised'.

therefore this advert was then taken off the television etc due to false advertisement by burger king making their burgers look bigger than they actually are. 

Another example of an advert than had been looked into is the Beyonce heart perfume back in 2010. 'Viewers complained the ad was offensive and not suitable to be broadcast when children might be watching. We considered the ad was sexually suggestive and might therefore be distasteful to some, but decided that, in the context of marketing for perfume, the ad was unlikely to cause serious or widespread to most viewers. However, we also considered that due to sexually suggestive nature of the imagery in the ad, it should have not have been shown before 7.30 pm'. 

And a final advert i looked at was Clinique repairwear laser wrinkle serum back in 2012. 'A viewer challenged whether the use of a young looking model in the ad gave a misleading impression of the efficacy of the product; and whether the claim "Women agree, skin is smoother and looks younger" based on "79% of 221 women" was misleading. The ASA did not uphold the complaints because they considered that viewers were likely to understand the before and after images implied using the product could help skin remain smooth and young looking in appearance. The advertiser was also able to produce evidence to support their statistical claim'.
In conclusion i agree with the rules of the ASA because without them the television would be offending many people and a lot of people wouldn't be very happy with what is included in the advertisement  Without the ASA there would be many unsuitable things which are broadcasted on the television, having rules in place make the adverts more suitable and reliable for the television and wont be telling the audience false information.