Advert proposal

Proposal

Format and medium:
A short 30 advert for an energy drink which will be advertised on all media platforms, which will be published during sny time in the day and suitable for all trypes of ages mostly from 16 onwards as its an energy drink, and this advert will abide by all the rules and regulations and will not upset and offend anybody.

Sector:
The sector in film advertising: my product will be advertised on billboards, posters, magazines, and it will also be shown on television as an adver. This type of advertising is good as it will allow most people to witness it because it is accesable for everyone with many different media platforms, especially with it being on the television, as it isnt just a still image it is a moving advertisement which will attract more peoples attention.

Working title:
The title of this advert will be 'stamina' which will also be the name of my product, and the tag line will be 'for heavy work outs' i found this name by researhing a lot of sporty words and this is the one which stood out the most. The name of my product links into the product as they are both sporty, and stamina is rather a sporty word. I came up with this word because it is rather a dominant and strong word which gives connotations of energy, and i came up with the tag line because it emphasizes the drink gives you energy and is also for work outs, which links in with the footage which will be taken place in my advert.

Genre:
The genre of my advert will be sporty as i am filming and placing the advert in a gym  to promote the advert in a way which sport comes across when you buy the product. I have picked sporty as my genre because i think it is a good way to buy it, as it links in with the energy and it is a good way to get it across to people who need energy, because the people who mostly need a lot of energy are the ones who play a lot of sport, therfore these viewers can relate to what they want.        

Intended audience and age:
The intended audience for my advert will be the ones who participate in a lot of sport, the reason being is because they need a lot of energy to participate in sport and this is what the drinks offers you, i have chosen this target audience because most energy drinks that already exist are mostly targeting this type of audience.
The intended age for my advert will be 16+ the reason for this is because most gyms dont allow people under the age of 16 in to do a work out, as the machines can be rather dangerous, i have also done it for this age because people under the age of 16 arent normally allowed to buy energy drinks in shops.
The gendre for this advert can vary from males to females, because both gendres participate in a lot of sport and both gendres attend the gym to do workouts.

summery of contect:
The storyline of my advert is mostly focused on a male participating in a work out at the gym, There are different types of shots which are included wihtin this adverts, the camera focuses on the boy and his workouts and his muscles. at the end of the advert the logo appears on the screen and the tag line gets said 'for heavy workouts' this makes the viewers that this drink is mainly for people who focus on sport.

Summery of style:
The advert will look very bold and fast pase, it will be taking place in a gym with a lot of machinery for example, weights, pull up bars and many more, this creates a fast pase, energetic scene, and it will make the audience feel as if they have been drinking the drink from watching the advert.

Legal and ethnical consideration:
My advert will not upset any social groups or religions it will abide by all ASA standard cap code regulations for advertisements such as, the advert will not cause harm or offence it will not cause loudness of the tv, shock or tactics amd photosensive epilepsy. The advert will be able for everyone t watch and will not cause scare or harm to the younger childern or the older generation, it will have apropriate imagery and music, all of my recordings are all self recorded and arent copied, the music i will be using is 'sweet sensation-chase and status'.